About Us
We combine fundraising expertise, secure technology and dedicated support to help charities build stronger supporter relationships and grow long-term income.
Fundraising is our foundation
Experience that makes a difference
We bring together decades of experience across charity fundraising, lotteries, supporter engagement, compliance and campaign delivery.
That experience means we understand the pressures charities face, from limited internal resources to the need for sustainable long-term income. We use our knowledge and insight to create practical fundraising solutions shaped around your organisation, supporters and goals.
solutions designed to achieve charity goals
Fundraising designed around your charity
We do more than provide the technology. Our team works alongside yours to plan, launch and manage each solution, taking care of the operational detail while keeping your charity at the centre.
Whether you are launching something new or improving an existing programme, we provide experienced support and tailored solutions designed to attract supporters, strengthen engagement and build dependable income for your cause.
Meet our team
Perveen Virdee
Co-Founder | Director of Operations
Perveen Virdee has more than 25 years of fundraising leadership experience across the UK, North America, Europe and Australasia. She leads operational delivery and program execution at ZenterPrize, helping nonprofits build scalable, compliant fundraising programmes.
Causes Perveen supports:
Joe Beswetherick
Country manager
Joe Beswetherick leads client services at ZenterPrize, working closely with charity partners to manage and grow their lotteries. He brings a strong focus on client relationships, ongoing support and compliant delivery, helping charities get the most from their fundraising programmes.
Causes Michael supports:
Becky Carpenter
Head of Operations
Becky Carpenter has 18 years’ experience working with charities and commercial clients. As Head of Operations, she oversees the people, processes and systems behind our fundraising programmes, ensuring efficient delivery, strong compliance and a positive experience for clients and supporters.
Causes Ali supports:
Becky Carpenter
Head of Operations
Rahshea Cardiff brings extensive experience in revenue growth, strategic partnerships, and business leadership. She leads U.S. partnership development and revenue strategy at ZenterPrize, helping nonprofits build sustainable fundraising programs.
Causes Rahshea supports:
Our Values
At ZenterPrize, our values are more than words. They guide how we design fundraising solutions, manage compliance and work in partnership with charities every day.
Innovating
Innovation means continually improving how we work so our charity partners benefit from more effective supporter acquisition, stronger retention and smarter systems. We keep evolving because yesterday’s fundraising approach may not meet tomorrow’s needs.
Details matter
Trust is built through accuracy and consistency. From compliance and data handling to reporting and supporter communications, we focus on the things others might overlook. Across lotteries, prize draws and regular giving, precision helps protect your charity, your supporters and your reputation.
Intensity is our identity
Intensity reflects the energy and commitment we bring to every partnership. Whether launching a campaign, resolving a compliance query or improving performance, we act quickly and decisively. Our charity partners can trust that we are fully invested in their success.
Do the right thing
Doing the right thing shapes every decision we make. Across all our fundraising solutions, we work transparently, treat supporters with respect and uphold strong security and compliance standards. Lasting fundraising success depends on putting integrity first.
One team
One team means working as a genuine extension of our charity partners. We collaborate closely with internal teams, share insight and provide hands-on support throughout delivery. Every success is something we achieve together.
Ready to grow your fundraising?
Whether you want to launch a new campaign, strengthen regular giving or move an existing lottery, we’ll help you build a solution around your goals.
